Digital Product & Service Design.
London.
The world is changing faster than ever before. We help you stay ahead of the curve.
WHY WALDO
Leaders need products that keep pace with change, meet user expectations, and support growth.
Every day we work at the cutting edge of new technology, underpinned by established design principles to deliver consistent and repeatable outcomes.
Every day we work at the cutting edge of new technology, underpinned by established design principles to deliver consistent and repeatable outcomes.
Have complex or unique requirements?
Are you benefitting from the agentic coding revolution?
Agentic coding is reshaping how software is built—enabling faster delivery, lower costs, and greater automation.
To truly benefit from this shift, the right discipline is essential.
Are you benefitting from the agentic coding revolution?
Agentic coding is reshaping how software is built—enabling faster delivery, lower costs, and greater automation.
To truly benefit from this shift, the right discipline is essential.
Is your UX keeping up?
B2B users now expect the same intuitive, seamless experiences they get from consumer products.
This gap between expectation and reality has made UX the critical differentiator.
Is your UX keeping up?
B2B users now expect the same intuitive, seamless experiences they get from consumer products.
This gap between expectation and reality has made UX the critical differentiator.
We're industry agnostic, by design.
B2B users now expect the same intuitive, seamless experiences they get from consumer products.
This gap between expectation and reality has made UX the critical differentiator.
Are your processes scaling with your business?
As organisations grow, processes can become fragmented and difficult to manage, limiting scalability.
Service design aligns people, processes, and systems—so operations scale in a way that actually works.
Are your processes scaling with your business?
As organisations grow, processes can become fragmented and difficult to manage, limiting scalability.
Service design aligns people, processes, and systems—so operations scale in a way that actually works.
Have complex or unique requirements?
TEAM
Meet The Founders.
Waldo is built on the belief that technology should be truly easy to understand and use.
Specialist partners who bolster Waldo's offerings include CTOs, engineers and creative directors.
Lily Videnova
Co-Founder · Product & Design Lead
At Waldo, Lily is the design engine of the business, leading client work and setting the standard for how complex problems are understood and solved.
Lily combines a background in computer science with a master’s in Human–Computer Interaction, and has built her career on complex, deeply technical products. She quickly understands systems not just in how they work, but in how people experience them and where they break down.
That ability has shaped the pace of her career. Lily takes on problems others struggle to grasp, cutting through complexity to find the real issues, bringing clarity early, asking sharper questions, and designing practical, usable solutions.
Lily Videnova
Co-Founder
Product & Design Lead
At Waldo, Lily is the design engine of the business, leading client work and setting the standard for how complex problems are understood and solved.
Lily combines a background in computer science with a master’s in Human–Computer Interaction, and has built her career on complex, deeply technical products. She quickly understands systems not just in how they work, but in how people experience them and where they break down.
That ability has shaped the pace of her career. Lily takes on problems others struggle to grasp, cutting through complexity to find the real issues, bringing clarity early, asking sharper questions, and designing practical, usable solutions.
Barney MacDonald
Co-Founder · Partnerships and Strategy
Barney is Co-Founder of Waldo, where he leads the business, its development, and partnerships — creating the conditions in which Lily and her team can thrive.
He began his career in live broadcast engineering, a niche, high-stakes environment with pressures similar to those of a start-up. That experience shaped his approach to work and change throughout his career — adaptable and responsive, while always careful and practical.
Over time, Barney became a trusted link between complex technology and the people relying on it. This people-centred approach to technology ultimately led to him joining forces with Lily.
Barney MacDonald
Co-Founder
Partnerships & Strategy
Barney is Co-Founder of Waldo, where he leads the business, its development, and partnerships — creating the conditions in which Lily and her team can thrive.
He began his career in live broadcast engineering, a niche, high-stakes environment with pressures similar to those of a start-up. That experience shaped his approach to work and change throughout his career — adaptable and responsive, while always careful and practical.
Over time, Barney became a trusted link between complex technology and the people relying on it. This people-centred approach to technology ultimately led to him joining forces with Lily.
OUR SERVICES
We translate complex technical challenges into elegant, user-centred solutions.
TESTIMONIALS
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media
“I have experienced the team at Waldo as sharp, effective professionals and consistently thoughtful interlocutors, and I have always valued my interactions with them. In our discussions around our technology, they stood out for asking precise, insightful questions and for their remarkably fast grasp of complex topics.”
Dr. Volker Stenibiss
Managing Director, AppTek
"Collaborating with Waldo has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations."
James Morgan-Yates
Fractional CTO, Morgan-Yates Consulting
"Engaging Waldo to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. "
Tracie Mitchell
CTO, cyon.media