3 February 2026

Privacy Policy

  1. Introduction

Roger Roger & Waldo Ltd (trading as “Waldo”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information of our clients and their customers. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us or visit our website at https://waldo.consulting.

We process data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

  1. Who We Are

Company name: Roger Roger & Waldo Ltd
Trading name: Waldo.
Website: https://waldo.consulting
Email: hello@waldo.consulting

We are a design and technology consultancy providing UX & Service Design and Product Development Services.
We help organisations design, build, and scale digital products and experiences that meet both business and user needs.

  1. Information We Collect

We may collect and process the following categories of information:

  • Client business information: details about your company, brand, products, and services.

  • Client contact information: names, job titles, email addresses, and phone numbers of people we work with.

  • End-client or customer information: where applicable, data about your own customers that you share with us for research, design, or product purposes.

  • Technical data: such as your IP address, browser type, and cookies, when you visit our website.

  • Communications: emails, messages, or notes from meetings and consultations.

  1. How We Use the Information

We process information to:

  • Deliver our UX, service design, and product development projects.

  • Communicate with clients and manage professional relationships.

  • Conduct research and user testing as part of client engagements.

  • Manage project delivery, invoicing, and recordkeeping.

  • Maintain compliance with legal, contractual, and audit obligations.

  • Improve our website and services.

We only process data where it is necessary for a legitimate business purpose, contractual requirement, or legal obligation.

  1. Data Sharing

We do not share personal or business data with any third parties outside of our organisation.
Access to all client data is restricted to authorised Waldo team members who require it for legitimate business purposes.

We do not sell, rent, or trade your data with anyone.

  1. Data Storage and Security

All data is securely stored using encrypted systems and professional cloud-based tools that comply with UK data protection standards.
We take appropriate organisational and technical measures to protect all information from unauthorised access, loss, or misuse.

  1. Data Retention

We retain client information only for as long as necessary to fulfil our contractual and legal obligations, or as required for recordkeeping and audit purposes.
When information is no longer required, it is securely deleted or anonymised.

  1. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate data.

  • Request erasure (“right to be forgotten”).

  • Object to processing in certain circumstances.

  • Request restriction of processing.

  • Request data portability, where it applies — to receive or transfer certain data you provided to us.

To exercise any of these rights, please contact us at hello@waldo.consulting.

  1. Cookies & other technologies

Our website is built and hosted using Framer. Framer may use essential cookies and similar technologies needed to deliver, secure and operate the website.

We also use Google Analytics, implemented through Google Tag Manager, to understand how visitors use the site, such as which pages are visited and how people move through the website. Google Analytics may set cookies such as _ga and related analytics cookies to help distinguish visits and measure site usage.

Where we embed third-party tools, such as scheduling, video or analytics services, those providers may set their own cookies or similar technologies. We use this information to improve the website and understand how people engage with our content.

You can control or disable cookies through your browser settings.

  1. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available at https://waldo.consulting/privacy-policy.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Data Protection Contact
Roger Roger & Waldo Ltd
Email: hello@waldo.consulting